PPC Management
We build and manage paid search campaigns on Google Ads and Bing Ads that deliver measurable returns through precise targeting, smart bidding, and continuous optimization.
What's Included
- Google Ads and Microsoft Advertising campaign setup, structuring, and management
- Keyword research with match type strategy and negative keyword list development
- Ad copy creation and A/B testing across multiple ad variations
- Landing page recommendations to improve Quality Score and conversion rates
- Bid management and budget allocation optimization across campaigns
- Conversion tracking setup including phone calls, form submissions, and e-commerce transactions
- Weekly performance reports with spend analysis, cost-per-acquisition trends, and return on ad spend metrics
Our Process
- Account Audit and StrategyWe review your existing ad accounts or start from scratch, analyzing your market, competitors, and conversion goals to develop a campaign structure that aligns with your sales funnel and budget.
- Campaign Build and LaunchWe create tightly themed ad groups, write compelling ad copy with strong calls to action, set up conversion tracking, and configure bidding strategies designed to maximize your return from day one.
- Optimization and TestingWe continuously test ad variations, adjust bids based on performance data, refine keyword targeting, expand negative keyword lists, and optimize audience segments to improve efficiency over time.
- Reporting and ScalingWe deliver transparent performance reports showing exactly where your budget is going and what it is producing. As we identify winning campaigns and keywords, we strategically scale spend to capture more market share.
Why It Matters
Paid search advertising puts your business in front of people who are actively searching for your products or services right now. Unlike SEO, which builds traffic over time, PPC delivers immediate visibility and measurable results from the first day your campaigns go live. However, without expert management, ad spend can be wasted on irrelevant clicks, poor-performing keywords, and low-quality landing pages. Professional PPC management ensures every dollar works toward your bottom line.
Frequently Asked Questions
How much should I budget for PPC advertising?
Your ideal PPC budget depends on your industry, the competitiveness of your target keywords, and your revenue goals. We work with clients across a wide range of budgets and can provide recommendations during our initial consultation. The key is not how much you spend but how efficiently that spend converts into revenue. We focus on maximizing return on ad spend regardless of budget size.
How quickly can PPC campaigns start generating leads?
PPC campaigns can begin driving traffic and leads within hours of launching. However, it typically takes two to four weeks of data collection and optimization before campaigns reach peak performance. During this initial learning period, we gather conversion data, test ad variations, and refine targeting to progressively improve your cost per acquisition.
Do you manage both Google Ads and Bing Ads?
Yes, we manage campaigns on both Google Ads and Microsoft Advertising. While Google captures the majority of search volume, Bing often delivers lower cost-per-click rates and reaches a demographic that skews older and higher-income. For most clients, running campaigns on both platforms provides the best overall return and ensures you are not leaving any qualified traffic behind.
What is Quality Score and why does it matter?
Quality Score is Google's rating of the relevance and quality of your keywords, ad copy, and landing pages. A higher Quality Score results in lower cost-per-click rates and better ad positions, meaning you pay less to appear higher in the results. We optimize every component that influences Quality Score to ensure your campaigns are as cost-efficient as possible.